Groundswell… Are You Engaging Your Customers?
The Guys engage each other well, but are they up to standards according to the authors of Groundswell – Winning in a world transformed by social technologies? Perhaps. Download Ray’s Crib Notes below and listen in to find out. So far, the show started from scratch and now has over 150,000 listens based on analytics and trending projections.
Groundswell is a spontaneous movement of people using online tools to connect, take charge of their own experience, and get what they need—information, support, ideas, products, and bargaining power—from each other. The groundswell is broad, ever shifting, and ever growing. It encompasses blogs and wikis; podcasts and YouTube; and consumers, who rate products, buy and sell from each other, write their own news, and find their own deals.
Simply put, the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies. The phenomenon itself is based on people acting on their eternal desire to connect. It has created a permanent, long-lasting shift in the way the world works.
The Guys explore many different factors that bring success to the efforts to create a groundswell on the Net. The five primary objectives for groundswell strategy: Listening, Talking, Energizing, Supporting, and Embracing. Groundswell technologies are exploding. They’re cheap and easy to create and improve, they tap easily into the Internet advertising economy, and they connect people who naturally want to connect.
Primary factors of groundswell, of course, in developing a groundswell are people and technology. In America, Internet usage grew from 73% in 2006, at the time of the printing of this book, to 87% in 2017. In Europe, usage went from 64% to 76% for the same period. Worldwide the Internet usage has grown 943% since 2000, to almost 4 billion users. So what are the groundswell technologies? They aren’t what you might think.
The Guys reveal the authors’ discovery of the real technologies, and it isn’t technology. It’s about people – people connecting, people collaborating, people reacting to each other and people organizing content. This includes social networks and virtual worlds; wikis and open source; forums, ratings and reviews; and sharing with tags.
There is a groundswell technology test, too. You’ll have to listen in to find out what that is, or download the Crib Notes, or just buy the book. A few of the statistics are outdated and some web networks have passed away, but the real meat of the book is a great tool for helping develop your business into a the groundswell phenomena many experience today.