Of course it feels daunting to know you need more business education, but where do you go? We created these programs just for that purpose. They are short with high density impact, like the one above as an example. Imagine getting maximum engagement in person. You'll be able to ask the questions you need to then.

We can offer individual topics or combine several and deliver over a period of time. We've found it is usually best to deliver training no more than once a week over a period of 4  or 6 weeks. Got space and know interested others? We can work something out.

Individual workshops are $49 per participant and last for 90 minutes with a 30 minute Q & A if necessary. Four or six-week programs are $35 per participant per workshop. 

4 weeks = $140 or 6 weeks = $210. Minimum of 5 participants.

Reach out to us if you would like to discuss options.

Our Selections:

  • Approaching Marketing Strategically
    • We'll cover just aspects that relate to the aim of marketing itself. Quite simply, the aim of marketing is to be offering the right product or service at the right price, place and time.
  • Becoming Customer-Centric
    • Customer-centricity is about cementing that relationship – of achieving high customer loyalty.
  • Benchmarking for Profitability
    • “Industry best practice” is the best way of doing something. An organization that achieves “best practice” uses procedures that are producing the best results in its industry at that time.
  • Building a Winning Team
    • Building a team is basically about creating a specific type of culture in a business.
  • Business Interruption and Risk Management
    • “Business interruption is a general concept which relates to the disruption of normal business operations as the result of an identifiable event beyond the entity’s control.
  • Business Plan Roadmap to Success
    • The base of a business’ problems – they have no goals, no place they want to get to, so they have no plan for getting anywhere.
  • Business to Business Marketing
    • Business-to-business marketing efforts are geared to generating inquiries, leads and direct sales, as well as helping companies to establish and maintain their brand presence, among the other companies they deal with.
  • Classifying Your Clients
    • Maybe as many as 80 percent of customers are providing you with only 20 percent of your income. What else is happening here?
  • Crafting Customer Communications
    • There are actually a lot of points where a customer can touch on a business, customer touch points as they are referred to, and that every one of these is a communication of some sort.
  • CRM-Managing the Customer Relationships
    • What is new about CRM is the development of software applications that can add completely new possibilities to this process of ‘knowing the customer’.
  • Customer Complaints
    • Well managed, complaints can actually be turned to competitive advantage to improve your business processes AND even cement customer loyalty.
  • Customer Lifetime Value and Profitability
    • It costs five times as much to attract a new customer than to keep an existing one satisfied and you’ll see why extending the lifetime of your customers is a profitable strategy.
  • Develop and Manage Your Brand
    • Brands can be worth a lot of money to a business. They can be very good for you when looking for new customers or for retaining existing ones. But they do require good management to be effective.
  • Developing an Extraordinary Guarantee
    • The value of an extraordinary guarantee – how guarantees can promote your business and improve sales
  • Developing Quality Assurance Processes
    • It’s quality results - consistently meeting your customer requirements - that keep your business in business.  So setting up systems that assure quality are really important to your competitive position.
  • Disaster Planning Business Recovery
    • The bad news is that according to the Business Continuity Institute in the U.K. almost one in every five businesses suffers a major disruption each year. This class is about ways to protect that investment and how to minimize losses in case of disaster.
  • Ecommerce 101 Update
    • The purpose of this presentation is to provide you with an understanding of what ecommerce is and some ideas about how you might use it in your business.
  • Extending Your Reach – eMarketing
    • Businesses that trade on the Internet have developed ways to use the Internet itself to promote themselves and sell their products.  And that’s what emarketing is - marketing initiatives that utilize the Internet.
  • Failing to Plan is Planning to Fail
    • One strategy for getting your business back under control, getting into a situation where you can step outside the day-to-day crises and actually work on the business, is through business planning. Do that effectively and you get your life back; you can start to enjoy more of the business positives and suffer fewer of the negatives.
  • Features & Benefits
    • Your customers are generally only interested in product features that translate into benefits. Basically, things sell when they meet a need. So, in marketing terms, it helps to analyze customer needs.
  • Financial Planning for Business Life Events
    • A good financial plan really should be a way to make as certain as is possible that you have financial security throughout your life; so for business people a major part of the financial plan has to be about protecting the source of their income – the business itself.
  • Finding New Sources of Business
    • A healthy business targets and achieves growth.  A business that isn’t capable of finding new sources of business will eventually become unsustainable and fail.
  • Getting the Best Valuation on Your Business
    • If you don’t have a valuation then it’s almost certain that other critical business and estate planning issues, for which a valuation is a preliminary, are not being addressed in your business such as tax minimization.
  • Getting the Most Out of Your Advertising
    • Your marketing materials are part of the advertising of your business. And if you run a services business, the way you present those services is also a form of advertising. We’ll look at advertising from all angles—ranging from how you physically package your products to how you present the right image for your business as a whole.
  • Grooming Your Business for Sale
    • Grooming a business for sale is the process of preparing a business ahead of time in order for it to appear most attractive to potential buyers when it comes time to sell. This ensures the ability to maximize the sale price.
  • Hire the Right People and Get Them Productive Fast
    • Every employer faces the challenge of selecting the right people to join their team, then getting them productive as quickly as possible. In small businesses especially, the need for productivity is critical. Time is money and the more time it takes for a person to learn his or her job, the more it costs you in lost productivity.
  • Improve Your Marketing ROI
    • Let's talk about getting a better marketing ROI – the return on investment you get from the money you spend on marketing. We’ll work through a typical advertising campaign for an SME and see how we can calculate the ROI for the business’ marketing expenses. Then we’ll look for ways to improve the ROI by applying some principles of good marketing.
  • Improving and Protecting Your Credit Rating
    • In this presentation we’re going to look at credit ratings. You will find out what a credit rating is exactly, how important a good rating is to your business, and how you can improve and protect your rating.
  • Improving Systems and Processes
    • 85% of mistakes translates as a lot of the money wasted in every business, every year; and all because of poor systems. We’re going to take a pretty wide ranging review of why you ought to be always on the lookout for ways to improve the processes in your business and also at how you can get started doing it.
  • Inventory Management
    • For both manufacturing and retail businesses inventory usually represents a large portion of business investment BUT, it is money tied up until actually sold as products. So inventory can affect cash flow and profitability and needs to be managed to ensure that neither is adversely affected.
  • IT Challenge
    • Well, let’s face it – dealing with IT solutions can be daunting – it takes us into a world of devices and jargon that really puts us off. But this reaction means we aren’t enjoying a fraction of the benefits we could be. Part of the solution is simply to get a little more comfortable with the basics of IT and that is what this presentation is about.
  • Key Performance Indicators
    • Every business, large or small, regardless of what it does, depends for its survival on getting certain things right on a regular basis. These things we call the Critical Success Factors. These CSFs relate to the business processes and activities that really drive business results.
  • Leadership as a Management Tool
    • Leadership is more about creating and communicating a vision, and motivating people to work towards it. When you lead, you focus primarily on human nature, rather than on operational details.
  • Making a Promotions Plan
    • It’s worth thinking about the yearly high and low points in advance. That will give you more time to plan something that will really boost business. It’s useful to put down these predictable annual features in a promotions plan. There’s only one way off this roller coaster, and that’s to market constantly and consistently.
  • Managing Risk with an Internal Control System
    • We'll look at just how an internal control system works so you can assess for yourself whether or not your business is sufficiently protected from the risks that attach to managing assets, trying to operate efficiently, maintaining accurate records and staying compliant with regulations.
  • Managing Your Accounts Receivable
    • It’s important that you adopt a methodical approach to collecting late payments. If you’re both consistent and persistent you’ll not only encourage customers to pay earlier, you’ll do so with minimal unpleasantness. You’ll protect your client relationships while safeguarding your cash flow.
  • Managing Your Cash Flow
    • We will look at the key elements of cash flow and at how cash flow management will help protect the financial security of your business. It outlines the steps that you can take when dealing with your customers, suppliers and other stakeholders to improve cash flow. It also highlights common cash flow problems and how to avoid them.
  • Managing Your Sales Leads
    • To get the best return from its marketing spend a business needs to know how to make the most efficient use of the leads that are generated. Businesses need a well designed system for deciding the value of a lead, for handing the information about them on to the person doing the sales and for nurturing those not yet hot leads through to the time when they do become open to selling to.
  • Money Ain’t Everything
    • There are a number of ways of looking at remuneration. You might think of it as a negative—a cost to your business. Or you could look upon it as an investment given that the right compensation package can help you attract and keep good people in your business.
  • Moving into eBusiness
    • The surveys show that more and more businesses, including SMEs, are setting up websites each year – and that of course raises the competitive stakes and puts the pressure on others to do the same. Here’s the question – should yours be one of them?
  • Perceived Indifference Disease
    • One survey done by the Technical Assistance Research Program in Washington, D.C., actually looks at why customers DON’T buy from a business, or leave it for a competitor.  The results are very revealing, and can be broken out into five critical categories.
  • Playing the Numbers Game – Financial Ratios
    • An owner who understands that financial statements are essential for directing and controlling their business will more likely take them seriously than one who doesn’t understand them and what they can tell about the business’ performance.
  • Pricing Strategies for SMEs
    • We’ll be looking at some of the science, the actual ideas you need to understand about how pricing works and how different price structures can impact on your business.
  • Professionalizing the Family Business
    • It’s obvious from the figures that the idea of a family business is a very strong and attractive one. What gives it its potency? Well, it probably has to do with the fact that they are more than simply businesses. You can’t assess them just in terms of size, cash flow or profit.
  • Protecting SMEs from Occupational Fraud
    • Let’s start with a definition: ‘Occupational Fraud is the use of one’s occupation for personal enrichment through the deliberate misuse or misapplication of the employing organization’s resources or assets’. This definition encompasses everything from simple practices such as office supplies going home, which really constitutes pilfering, and wasting time on the Internet, right through to sophisticated juggling of the books.
  • Recruiting Good People
    • It is a common concern among managers that they just can’t find the ‘right’ person to employ these days. No doubt we can all offer some anecdotal reasons for why we think this is happening, such as a lowering of educational standards, or a lack of interest by people in wanting to work. However, regardless of whether or not these play some part, there are other factors at work within the world economy as a whole that are driving this as well.
  • Selling Solutions Not Products
    • One way of accomplishing this is to use what is known as the relationship selling technique. That is, you focus on building to a sale through creating a comfortable relationship with your client or prospect, recognizing their needs, and selling them something that answers this need – a solution rather than a product. This approach has two great benefits: one for you and the client, and one for the business.
  • Starting Your Own Business
    • You may start a small business and find two or three years down the track that your investment has gone up in smoke. But if you are suited to running a business, you may find that it is one of the most exciting and rewarding things you do in your life. You can control your own destiny in a way that you never would as an employee.
  • Sustaining Competitive Advantage
    • If you adopt a focus strategy, as it’s called, you target a narrow market segment and service it better than anyone else, building up solid customer loyalty. As you’re a niche operator, you produce or sell small volumes and have no access to economies of scale, but you hope that your tightly targeted product features will enable you to charge premium prices.
  • SWOT
    • Simply put, strategic planning is about matching the strengths of your business to available opportunities. There are two ways to develop such a strategy. One way is to sit around and wait for a moment of inspiration. For most of us, that wait can be uncomfortably long. The other way is to methodically develop a business strategy. And the most common method in use today for doing this involves a process called SWOT analysis – analyzing your business’ Strengths, Weaknesses, Opportunities and Threats.
  • Testimonials and Referrals
    • Testimonials and referrals are types of endorsement and endorsements are a powerful marketing tool because they are credible. Everyone expects a business to say that it has great products, a great team and really delivers top quality service. But when a customer says the same thing, it’s a much more convincing statement – particularly if the customer is known and their opinion is valued.
  • The 4 Ways to Grow Your Business
    • It’s interesting to contemplate the fact that all of the business development strategies you might implement will fall into one of these four categories.  We'll go through each of these four ways to explore just how you can use each idea to increase the value of your business.
  • The Elevator Speech
    • This idea of having thought out in advance just what to say that will grab attention is called the ‘elevator speech’ – you’re in an elevator; you want to make a pitch to someone; what do you say in the sixteen seconds before the doors open again, so that the other person will say ‘Give me a call,’ or pause to give you their business card? What’s your ‘elevator speech’?
  • The Home-Based Business
    • A home-based business is a business you own and operate at or from home, instead of at or from commercial premises.  In some cases, all of the business is conducted in the home, and in others only the administrative aspects of the business are carried out in the home. That’s the sort of enterprise we’ll be dealing with in this presentation.
  • The Power of Word of Mouth
    • Businesses are only just becoming aware that there are strategies they can use to generate good word of mouth. In fact, word of mouth marketing is emerging as a key tool for many businesses as traditional advertising becomes less effective.
  • Time Management
    • Effective time management is about increasing your personal efficiency in achieving goals. The benefits are not only personal though, from a reduced stress level, but it means your business will be more efficiently run as well.
  • Trade Show and Exhibition Marketing
    • If you’ve never thought about marketing your business at an exhibition or trade show, maybe it’s time to give it some consideration. These statistics show that these events, and we’ll just refer to them as trade shows from now on, can be outstanding relationship builders and valuable sources of potential customers.
  • Using HR Appraisal for Performance Management
    • Performance appraisal is a managed system for establishing just what your team members need to do to meet the skill level required in their job. It does this through the use of personal appraisals and then of providing the means to help them achieve the goals set during the appraisal session. This process can directly improve your business performance by helping you assess just how well your employees are working or achieving the goals set for them.
  • Yellow Pages Marketing
    • The Yellow Pages listing of your company will not be the only, or even necessarily the most important form of advertising you use. But when a person does use the Yellow Pages to locate a supplier then you’ll want your listing to be the one that grabs attention, because this person is a hot prospect - if someone goes to the trouble of looking up a product or service in the phone book they clearly have an intention to make a purchase.

What serves your needs best?

Pick out the class or classes you like and let us know. We'll craft a deliverable that meets and exceeds your expectations.

Now that you've reached the bottom of the list, you might be interested in the business plan workbook we have available as well. Our program is designed to take you through 11 weeks of developing your business plan through 11 modules, delivered one module per week.

We include a 30-minute call every two weeks to answer any questions as well. You get instruction and consultations as well as reviews of your plan. The entire package is $1497. Business consultants begin pricing for written business plans at $5,000 and up. You can save money and time. Get it here.